At Helix, I was the lead product designer for the Consumer Team. In this role, I worked closely with product management, engineering, marketing, and science teams to define and execute across all user touchpoints. Below are highlights of my work.
Designing and iterating on the product detail page template to allow customers to buy DNA products on Helix.
read more
Reexamining and amending the checkout flow for new and existing Helix customers.
read more
Collaborating with other designers, writers and engineers to build a beautiful design system that can grow.
read more
Had some great fun at Pentagram NY on Natasha Jen’s team; I developed visual identities, built complex brands, and designed a really cool book about architecture together with amazing designers.
Probably my favorite project I’ve worked on. It started as an experiment on Mechanical Turk, and ended as an art exhibition and live auction in a gallery in Brooklyn. Get the full picture on the project’s microsite.
1991
8 months after I was born, my parents moved from Rockville, Maryland to Kochav Yair, Israel. That move turned me into a dual citizen, which is cool, except for when April 15th arrives.
2000–2001
When I was 9, my parents took my brother and me to live once again in Rockville, MD, for a sabatical year, and when we came back to Israel I had an almost-perfect American accent.
2009–2011
When I was 18 I joined the Israeli army and dreamed about studying design in New York City.
2012–2016
When I was 21 I moved to NY to study Design & Technology at Parsons the New School for Design and stayed there for 4 years, interning and working at my favorite design studios in the world (Linked by Air, Wolff Olins, Pentagram).
2016–2017
When I was 25 I moved to San Francisco and transitioned to product design at Helix. After a year working in $ilicone Valley, I realized SF isn’t for me.
2017–present
A few months ago I moved back to Israel (I’m almost 27!) and today I’m looking for an exciting new adventure in Tel Aviv. :)
[email protected] Facebook LinkedIn
Oh, btw—I designed and built this site. Feel free to copy whatever your want.
