At Helix, I was the lead product designer for the Consumer Team. In this role, I worked closely with product management, engineering, marketing, and science teams to define and execute across all user touchpoints. Below are highlights of my work.
Explaining genetics in 30 seconds
Designing and iterating on the product detail page template to allow customers to buy DNA products on Helix.
Balancing speed and accuracy
Reexamining and amending the checkout flow for new and existing Helix customers.
Setting a foundation for creative evolution
Collaborating with other designers, writers and engineers to build a beautiful design system that can grow.
Had some great fun at Pentagram NY on Natasha Jen’s team; I developed visual identities, built complex brands, and designed a really cool book about architecture together with amazing designers.
Probably my favorite project I’ve worked on. It started as an experiment on Mechanical Turk, and ended as an art exhibition and live auction in a gallery in Brooklyn. Get the full picture on the project’s microsite.