Maurann is in Tel Aviv today, where it’s 10:45am, 27ºc

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Info / contact

I’m one of those third culture kids who were born in one place but grew up in another.

I’m taking advantage of that.

Consumer genetics

At Helix, I was the lead product designer for the Consumer Team. In this role, I worked closely with product management, engineering, marketing, and science teams to define and execute across all user touchpoints. Below are highlights of my work.

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Explaining genetics in 30 seconds

Designing and iterating on the product detail page template to allow customers to buy DNA products on Helix.

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Balancing speed and accuracy

Reexamining and amending the checkout flow for new and existing Helix customers.

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Setting a foundation for creative evolution

Collaborating with other designers, writers and engineers to build a beautiful design system that can grow.

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Visual identities

Had some great fun at Pentagram NY on Natasha Jen’s team; I developed visual identities, built complex brands, and designed a really cool book about architecture together with amazing designers.

Teabox
AIA Heritage ball
OfficeUS Manual

Artificial Art

Probably my favorite project I’ve worked on. It started as an experiment on Mechanical Turk, and ended as an art exhibition and live auction in a gallery in Brooklyn. Get the full picture on the project’s microsite.

Artificial Art